Success in small business is something most business owners are striving for. But so many make such hard work of it. It is no longer exciting or enjoyable. If being in business is not exciting, enjoyable, and rewarding, then why be in it?
It is exciting and rewarding for the few who are really successful. The difference is that they have a vision, a clear idea of where they are going, and each day they can see their business making progress towards achieving their clearly defined goals.
This vision stems from your purpose, or what it is that drives you to do something. Your purpose as a person translates into your vision for the business. The vision is what you see the business becoming. The more clearly you see how the business will be, the more likely you are to create it that way. Putting your business together is a bit like constructing a jigsaw puzzle. Each piece of the puzzle falls into place to form a perfect picture. Imagine how difficult it is to put a jigsaw puzzle together if you don't have a picture of what it should look like when it is finished. You have to guess where each piece should go with nothing to guide you. How would you expect your business to turn out if you operated like this? Incredibly, this is exactly how most business owners try to construct their businesses. Is this how you work in your business?
If you do not start out with a clear vision, or lose sight of it at some point, the business continues aimlessly. Without a vision there is no real meaning. Having a vision allows the owner to define the business's purpose and what the business will look like when it is fully developed. Without a compelling vision, success in small business is a pipe dream.
The successful business is the physical realization of the concept that was created in the mind of the ambitious, daring entrepreneur.
